Performance Marketing
Plan and optimize student acquisition campaigns across Google, Meta, and LinkedIn Ads.
Abdulrahman Abojmei Managing Director
Performance marketing for higher education.
I connect strategy, automation, and EdTech products to improve how institutions reach and engage students.
Based in Istanbul, TurkeyManaging Director at EduEngage
01 / About
A little about me
Turning ideas into meaningful impact in higher education.
I’m a Managing Director, Product Manager, and Project Manager with more than 10 years of experience in higher education, digital marketing, and international student recruitment. At EduEngage, I lead performance marketing and marketing automation initiatives. I have also managed AI-powered EdTech products and advised universities on recruitment strategy across Europe, MENA, and Central Asia.
My work brings together performance advertising, Salesforce marketing automation, AI-powered products, and international student recruitment.
View LinkedIn profile- Based in
- Istanbul, Turkey
- Experience
- 10+ years
- Languages
- English, Arabic, Turkish
- Focus
- Higher education & EdTech
What I do
My services
Marketing Automation
Connect CRM, lead nurturing, attribution, and multi-channel messaging into measurable journeys.
EdTech Product Management
Shape AI-powered products, roadmaps, and cross-functional delivery around institutional needs.
Higher Education Strategy
Advise institutions on international recruitment, admissions, and market expansion.
10+Years of experience
3Languages
3Regions: Europe, MENA & Central Asia
02 / Resume
Experience & education
A path through international education, performance marketing, and product leadership.
Experience
Managing Director
EduEngage
Leading performance marketing, marketing automation, client growth, and agency operations for higher education.Project Manager
eduhub
Managed AI-powered products including Chat Board and AdConnect, alongside digital marketing and recruitment consulting.Head of Digital Marketing
Cyprus Aydın University
Led global marketing, digital channels, and international student recruitment initiatives.Member, Board of Experts
Higher Education Ranking
Contributes to ranking methodology, institutional evaluation, and strategic advisory work.Director, International Office
Cyprus West University
Directed international marketing, recruitment, admissions, and institutional partnerships.Test Coordinator (Seasonal)
The College Board
Coordinated secure test administration, staff, logistics, and reporting.International Office Specialist
Eastern Mediterranean University
Managed digital campaigns, content, analytics, and recruitment support.International Office Assistant
Eastern Mediterranean University
Supported events, digital content, student advisory, and office operations.Education
Master of Science in Digital Marketing
Liverpool John Moores University
In progress · Liverpool, United KingdomPostgraduate Program in Project Management
University of Massachusetts Amherst
Massachusetts, United StatesBachelor of Science in Mechanical Engineering
Eastern Mediterranean University
Famagusta, CyprusSkills & knowledge
Strategy & Leadership
- Strategic Planning
- P&L Management
- Stakeholder Management
- Cross-Functional Team Leadership
- Higher Education Recruitment
- Programmatic Recruitment Advertising
Performance Marketing
- Google Ads, Meta Ads & LinkedIn Ads
- SEO & Content Strategy
- Lead Generation & Nurturing
- Conversion Tracking & Attribution
- Multi-Touch Attribution Modeling
- A/B Testing & CRO
Marketing Technology
- Salesforce Marketing Cloud Account Engagement
- CRM Integration
- Marketing Automation
- Conversion API (CAPI) Implementation
- Looker Studio
- n8n, Make.com & Zapier
Product & Delivery
- Agile Product Management
- End-to-End Project Management
- AI Chatbot Development
- OpenAI API Integration
- UX Design & Optimization
Selected certifications
Salesforce Certified Marketing Cloud Account Engagement SpecialistSalesforce · 2024
Google Ads Search, Display & Video CertificationsGoogle Digital Academy · 2026–2027
WhatsApp Business Platform for DevelopersMeta · 2025
Foundations of User Experience (UX) DesignGoogle · 2024
Project ManagementIsenberg School of Management, UMass Amherst · 2023
Honors & awards
High Honor AwardEastern Mediterranean University · 2018
Appreciation AwardEastern Mediterranean University · 2018
Jury AwardCOAE International · 2023
03 / Works
Selected work
Projects built to connect people, improve experiences, and make work easier.
SEO
SERPHub
Sole Product ManagerOne command center for technical SEO, search performance, and AI visibility.
Advertising
CampaignMate
Sole Product ManagerCross-platform ad reporting with traceable metrics and human-approved AI recommendations.
Customer Support
Chat Board
Project ManagerAn AI-powered chat platform for customer support and conversational marketing.
Attribution
AdConnect
Project ManagerSalesforce-native recruitment attribution connecting advertising to applications and enrollments.
04 / Blog
Writing & ideas
Thoughts on higher education, student recruitment, and digital tools.
Journal / 01
Challenging the Status Quo: How Small and New-founded Universities Can Outshine Big and Old Universities in Student Recruitment
In the realm of higher education, large universities often have a reputation for attracting top-tier students. Nonetheless, smaller, and newly founded universities possess distinct advantages.
Read articleJournal / 02
5 Ways Higher Education Institutions Can Use TikTok to Market and Connect with Prospective Students
TikTok has quickly become one of the most popular social media platforms in the world, with over 1 billion active users.
Read articleJournal / 03
Unleashing the Potential of AI in Student Recruitment for Higher Education Institutions in North Cyprus and Turkey
Artificial Intelligence (AI) is rapidly changing the landscape of higher education, and North Cyprus and Turkish universities are no exception.
Read article05 / Contact
Let's work together
Have a question, project, or idea in mind? Reach out.
Get in touch
Good conversations start here.
Reach out about consulting, partnerships, or a new opportunity.
abdulrahman@abojmei.com+90 541 543 2444Istanbul, Turkey