AdConnect
Salesforce-native recruitment attribution connecting advertising to applications and enrollments.
Project Manager
Directed AdConnect product work at eduhub, coordinating the roadmap and integration of advertising performance and lead data with CRM workflows.
Product overview
AdConnect brings advertising, campaign, lead, and admissions data together inside Salesforce. It helps universities understand which channels and touchpoints influence enquiries, applications, and enrollments.
The product connects marketing platforms including Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. It captures website visits, form submissions, UTM parameters, and campaign engagement, then associates those interactions with applicant and enrollment records in Salesforce.
Recruitment teams can use Salesforce reporting and dashboards to examine applications by campaign, cost per application, cost per enrollment, program performance, and attribution from first interaction to enrollment.
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