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Product / Advertising

CampaignMate

Cross-platform ad reporting with traceable metrics and human-approved AI recommendations.

CampaignMate dashboard showing advertising performance by platform
My contribution

Sole Product Manager

Led product management end to end, from the initial concept and product direction through launch and go-to-market.

Product overview

CampaignMate brings Google Ads, Meta, LinkedIn, TikTok, and Google Analytics 4 into a single dashboard for agencies and in-house teams. Campaigns, spend, and results are grouped by brand with a shared date range.

The product keeps 400 days of daily history per brand. Google and Meta data can be explored down to ads and creatives, while the other connected platforms provide campaign-level and daily performance data. Its data catalog and import history show where metrics came from.

Meta webhook updates surface status and delivery problems as they happen. The Mate assistant can suggest campaign changes, but a person must approve each action before it reaches Google or Meta.

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