5 Ways Higher Education Institutions Can Use TikTok to Market and Connect with Prospective Students
TikTok has quickly become one of the most popular social media platforms in the world, with over 1 billion active users. As such, it’s no surprise that higher education institutions are now leveraging this platform to reach prospective students. In this blog, we’ll explore some of the best ways that colleges and universities can use TikTok for marketing and outreach.
Create a TikTok account
The first step in using TikTok for marketing is to create a TikTok account for your higher education institution. When creating your account, be sure to include your school’s logo and other branding elements to make it clear that this is an official account. You’ll also want to use keywords related to higher education in your bio to ensure that your account is easily discoverable by prospective students.
Share Campus Life
One of the best things about TikTok is that it allows you to share short, bite-sized videos that offer a glimpse into your campus life. You can use this to your advantage by creating content that highlights the student experience, including dorm life, extracurricular activities, and campus events. This type of content can help prospective students get a sense of what it’s like to attend your institution, and may even encourage them to apply.
Show off Your Facilities
Your campus facilities are another key selling point for prospective students, so don’t be afraid to showcase them on TikTok. Whether it’s a state-of-the-art science lab, a newly renovated library, or a state-of-the-art sports facility, use video to showcase the best features of your campus.
Partner with Influencers
TikTok influencers have huge followings and can help you reach a wider audience. Consider partnering with influencers who share your values and target audience, and ask them to create content that promotes your school. This can be a great way to reach prospective students who may not have heard of your school otherwise.
Share Testimonials
Finally, don’t underestimate the power of student testimonials. Consider creating short videos featuring current students or recent alumni who share their experiences at your institution. This type of content can be incredibly compelling and may be just what prospective students need to decide to apply.
In conclusion, TikTok offers an exciting opportunity for higher education institutions to connect with prospective students in new and innovative ways. By creating engaging content that showcases your campus life, facilities, and community, you can capture the attention of students who may not have otherwise considered your school. With a little creativity and effort, your institution can leverage TikTok to reach a wider audience and increase your admissions numbers.